Director's Message

"Our goal is to keep you safe by engineering and producing products that meet global standards. The key factor in delivering such products is to imbue world class technology into designing, engineering and trading"

Abdulla Bin Abdul Aziz Al Nasr

Vice Chairman

Over the past few years, the State of Qatar witnessed and was blessed with unprecedented growth in the country's pursuit of progress. The growing economy fuelled the development of various sectors. As a Fire Protection Company, Elite was established based on Integrity, Honesty, Trustworthiness, Commitment to Quality & Safety, Teamwork, and Respect which form its Core Values and Ideals.

Today, we remain devoted to the same Principles and Objectives that have driven our success over the past years.

These values are ingrained into our company's culture and are followed in every aspect of our business operations through four major tenets: No compromise on produced Quality, Timely Completion of Projects, Continuous investment in Human Resource Development, and a strong commitment to Client Satisfaction.

We know that success is never achieved overnight. Accordingly, we have built on sound foundations during the past years to create a strong organization whose collective team spirit and proactive contributions ensure that we remain leaders in our field. To the above, Elite is committed to a steady growth along with our long-term Vision which comes in line with Qatar National Vision 2030.

"At Elite, We Strive to Deliver Progress"


Ala Abukadijah

Managing Director

Elite’s vision is an extension of its belief in the power of innovation that stems from imagination. The company keeps a close eye on perfection, which is why we are trusted the world over for trading of internationally certified products.

We believe in diversity being one of our key strengths as we hire talent from across the globe. We take career development seriously for people who possess the right skills and abilities.

At Elite, we translate experience into excellence. We believe in understanding and responding to the market needs and enriching end users with a wide spectrum of product choices. While we imbue technology into our products, we also do the same into delivering the best-in-class customer service by equipping our sales, marketing and customer relations team with all the required amenities to ensure that our customers are satisfied.

I personally thank every single customer for placing their trust in us to ensure safety at work and home. Your continued belief in our capabilities fuel our desire to excel in our work and commitments. We look forward to the honor of serving you.